Irving Rios Media Books [ePub/Kindle/PDF]

Pre-Suasion: A Revolutionary Way to Influence and Persuade PDF Books

Pre-Suasion: A Revolutionary Way to Influence and Persuade

The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.

What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action.

From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).

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Genetics: From Genes to Genomes (English Edition) PDF Books

Genetics: From Genes to Genomes (English Edition)

Genetics: From Genes to Genomes is a cutting-edge introductory genetics text authored by an unparalleled author team including Nobel Prize winner Leland Hartwell. The 5th edition continues to build upon the integration of Mendelian and molecular principles providing students with the links between the early understanding of genetics and the new molecular discoveries that have changed the way the field of genetics is viewed. Users who purchase Connect Plus receive access to the full online ebook version of the textbook as well as SmartBook.

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The Idea Factory: Bell Labs and the Great Age of American Innovation PDF Books

The Idea Factory: Bell Labs and the Great Age of American Innovation

From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs.In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs.Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.

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Dictionnaire de l'anglais économique, commercial et financier : anglais-français, français-anglais PDF Books

Dictionnaire de l'anglais économique, commercial et financier : anglais-français, français-anglais

Ce dictionnaire d'environ 85 000 mots et expressions a ete elabore par une equipe d'economistes et de linguistes, enseignants et chercheurs en grandes ecoles.



Il presente :

- le vocabulaire general de la macro-economie et de la micro-economie;

- celui des secteurs professionnels - banque, bourse, finance-comptabilite, marketing, transport etc. - et des activites qui y concourent;

- toute la terminologie recente et neologismes nes de la mondialisation de l'information et des echanges, de l'emergence de nouveaux concepts et de nouvelles pratiques, des evolutions juridiques et technologiques.



On y trouvera ainsi des termes comme demerger, e-tailing, profit-warning, home-based work, to marketize, rogue state, EBITDA, NOPAT, PFI, coeur de metier, entreprenaute, webmastre, financiarisation, agriculture perenne, commerce equitable, pacte de stabilite, vente croisee, ADP, RTT, SRU etc.



- le vocabulaire et les idiomes presentes dans la presse, les medias et les ouvrages specialises qui vehiculent l'information economique et commerciale;

- les variantes britanniques et americaines;

- des definitions et explications.



C'est donc un outil efficace pour toutes celles et pour tous ceux qui pratiquent, dans les etats-majors et sur le terrain, la langue internationale de l'economie et du commerce.



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L'enfance politique (VERTICALES) PDF Books

L'enfance politique (VERTICALES)

Réfugiée chez sa vieille mère, Martine regarde des séries dans son lit sans rien faire. S’installe alors une régression en miroir, conflictuelle et fusionnelle, traversée d’autres épreuves : tentatives de suicide puis camisole chimique. À l’hôpital, Martine refuse de passer aux aveux pour guérir et se lance dans une archéologie de l’enfance politique : et si le trauma ne tenait pas à quelque secret de famille mais résultait des barbaries du XXe siècle ? La violence qui l’a sidérée serait ainsi la poursuite de la guerre par d’autres moyens. Au lecteur de faire la part ici de ce qui relève de la confusion mentale ou de l’extralucidité.
Prenant les enjeux de ce psychodrame à contre-pied, Noémi Lefebvre donne à ce duo de femmes une vitalité burlesque, y compris dans les moments désespérés, et esquisse entre elles, in extremis, une complicité libératrice.

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Kosten- und Erfolgsrechnung in Fallbeispielen PDF Books

Kosten- und Erfolgsrechnung in Fallbeispielen

Dieses Lehrbuch behandelt in moderner Weise und aktualitatsbezogen die Moglichkeiten und Probleme wirtschaftspolitischer Entscheidungstrager, angesichts fortschreitender Globalisierung wichtige gesamtwirtschaftliche Ziele erreichen zu konnen.

Statt einer Behandlung samtlicher Teilbereiche wird anhand zahlreicher Beispiele ein ganzheitlicher Ansatz vorgestellt. Schwerpunkte der Darstellung sind:

Ziele und Methoden der Wirtschaftspolitik
Normative Grundlagen
Marktversagen
Staatsversagen
Konsistenz in der Wirtschaftspolitik
Europaische Integration
Konsequenzen der Globalisierung

Die Neuauflage wurde durchgehend aktualisiert und erganzt. Wiederholungsfragen, umfassendere Register und ausfuhrliche Literaturhinweise verstarken den Nutzen.

Das Lehrbuch richtet sich primar an Studierende der Wirtschaftswissenschaften in samtlichen Studiengangen (Bachelor-, Master- sowie Diplomstudiengange) und bietet zudem Interessierten in Wirtschaft und Politik einen Uberblick uber Grundfragen der Wirtschaftspolitik.

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The Final Testament PDF Books

The Final Testament

James Frey isn't like other writers. He's been called a liar. A cheat. A con man. He's been called a saviour. A revolutionary. A genius. He's been sued by readers. Dropped by publishers because of his controversies. Berated by TV talk-show hosts and condemned by the media. He's been exiled from America, and driven into hiding. He's also a bestselling phenomenon. Published in 38 languages, and beloved by readers around the world. What scares people about Frey is that he plays with truth; that fine line between fact and fiction. Now he has written his greatest work, his most revolutionary, his most controversial. The Final Testament of the Holy Bible.

What would you do if you discovered the Messiah were alive today? Living in New York. Sleeping with men. Impregnating young women. Euthanizing the dying, and healing the sick. Defying the government, and condemning the holy. What would you do if you met him? And he changed your life. Would you believe? Would you?

The Final Testament of the Holy Bible. It will change you. Hurt you. Scare you. Make you think differently. Live differently. Enrage you. Offend you. Open your eyes to the world in which we live. We've waited 2,000 years for the Messiah to arrive. We've waited 2,000 years for this book to be written. He was here. The Final Testament of the Holy Bible is the story of his life.

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Life, Death, and the Law: A Sourcebook on Autonomy and Responsibility in Medical Ethics PDF Books

Life, Death, and the Law: A Sourcebook on Autonomy and Responsibility in Medical Ethics

Life, Death, and the Law: A Sourcebook on Autonomy and Responsibility in Medical Ethics a été écrit par W. Noel Keyes qui connu comme un auteur et ont écrit beaucoup de livres intéressants avec une grande narration. Life, Death, and the Law: A Sourcebook on Autonomy and Responsibility in Medical Ethics a été l'un des livres de populer sur 2019. Il contient pages. Ce livre a été très surpris en raison de sa note top et a obtenu environ best avis des utilisateurs. Donc, après avoir terminé la lecture de ce livre, je recommande aux lecteurs de ne pas sous-estimer ce grand livre. Vous devez prendre Life, Death, and the Law: A Sourcebook on Autonomy and Responsibility in Medical Ethics que votre liste de lecture ou vous serez regretter parce que vous ne l'avez pas lu encore dans votre vie.

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Large Print Word Search Puzzles 4 PDF Books

Large Print Word Search Puzzles 4

Solving word search puzzles should challenge your mind, not tax your eyes - and that's exactly what this collection of more than 90 themed large-print puzzles does. If you love to solve word searches, but have trouble reading the writing on the page, puzzlesmith Mark Danna has created this entertaining collection for your enjoyment. All the letters in the grid are large and easy to see, as are the letters in the word lists. So if you still can't find a word, it won't be because of the fine print!

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